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The Rolscreen Company, virile and rugged from its ten years of development of Rcmlscreens of Pella, 



eager in its youthful ambition to hold its stride during a rapidly changing era of new conceptions of 



convenient living, presents this book for the guidance of builders of homes in eliminating insect screen 



nuisances and in designing beauty into windows. 



ROLSCREEN COMPANY . . . 101 MAIN STREET . . . P E L L A , IOWA 




I N 



BEHALF OF 



BEAUTIFUL WINDOWS 

It is our desire by this book to create a consciousness of beautiful 
window effects as they may be conserved by the use of Rolscreens. 
Too often is the beauty and dignity of attractive windows com- 
pletely hidden by thoughtlessly installing inartistic window screens 



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Rolscreened Stone Bay 
Windows in the House 
of James W. Hubbell, 

Des Moines, Iowa 




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Not by elaborate display but by careful concealment do we convey the 
realization that classic window beauty need not be marred by insect screens. 
These windows are screened with Rolscreens, but you'd hardly know it. 
The screens do not interfere with easy access to window operators and do 
not intrude on the charming atmosphere of casements simply and artisti- 
cally draped. 

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Tinsley, McBroom &- 
Higgins, Architects, 
Des Moines, Iowa 



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£cteett£ ARE INCONSPICUOUS 



Windows are the sun-shrines of your home. They should breathe hospi- 
tality and good cheer to the guest as well as to the passerby. Screens of 
course are necessary for protection against insects and as protection for 
drapes, but they need not obscure, they need not be clumsy and they need 
not be a nuisance. Use Rolscreens . . . they are a delightful solution to 
screening problems. 




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Rolscreened House of 
The Misses Boteler 
Guilford, Baltimore . . 
Mr. Harold Appleton 
Stilwell, Baltimore, 
Architect 






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vUcteem WITH DOUBLE HUNG WINDOWS 



When selecting your window screens, insist that they meet these simple 
specifications: no taking down or putting up for storing or washing; no 
screen over window when closed; no rain beating through dirty screens 
onto clean panes; permanently insect tight at the sides as well as top and 
bottom; and concealed so as not to detract from window appearance 



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aUcteeu* DO NOT INTRUDE 



A colonial window . . . screened by Rolscreen! How engaging is the beauty 
of a fine colonial window with white muntins clearly defining symmetrical 
panes of clear sparkling glass. How completely would this beauty be blotted 
out by framed screens and blurring screen cloth. Rolscreens are installed 
on the inside where they are conveniently accessible, stay clean and last long 



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Rolscreened House of Mrs. Freda Maytag Sparey, Colorado Springi 
Mr. f. B. Benedict, Denver, Architect 



ALL TYPES 
OF WINDOWS 

Rolscreens are adaptable to all 
types of windows in either 
new or old homes. They can 
be installed without special 
cutting or fitting. 

DELIGHTFULLY 
CONVENIENT 

Rolscreens roll up and down 
like a window shade . . . there 
when you want them, out of 
the way on a hidden roller 
when you don't. They elimi- 
nate all of the bother of old- 
fashioned, unsightly flat 
frame type screens which are 
always over the window 
whether you need them or 
not, cutting out 20% of the 
light and ventilating area and 
spoiling the beauty of your 
windows and drapes. 




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CONSERVE 
WINDOW 
BEAUTY 




A considerable amount of the 
money you have appropriated 
for your new home will be spent 
almost solely toward beautifying 

effects. You would probably be astounded if you knew the exact amount . . . 
Cornices, bays, set-backs, arches, pillars, blinds, dormers ... to relieve the mo- 
notony of the square and cube. An artistic roof, colorful trims, paneled doors, 
graceful windows ... to please the eye and make it distinctively your home. Yet 
how easy it is to inject a "sour" note; to upset the whole artistic scheme with ordi- 
nary, outside-hung, wide-framed screens! Rolscreens of Pella obviate all that. 
Installed on the inside, they are so unobtrusive, you scarcely realize they're there. 
No cumbersomeness! No marred window effects! No encroachment on light area! 

Consider, too, the other amazing features: 

Rolscreens Roll Up and Down As Easily As a Window Shade 

A thumb's touch, and they roll up through guides you hardly see and onto a 

spring roller you don't see at all. They're there when you want them; out of the 

way and sight when you don't. 

Rolscreens need not be taken out for access to flower boxes or for window 
washing. In fact, they need never be taken down. They're permanent! They 
require no storing, no messy dusting, painting, repairing, matching and putting 
up each spring. 

Rolscreens do not collect dirt ... to be beaten against panes by rain or to 
soil delicate breeze-blown drapes . . . but clean themselves each time they're rolled. 

When you plan your home . . . plan your windows also. They are the "eyes" 
that will give your home life, beauty, stateliness! Banish those daily inconveni- 
ences and that twice a year drudgery which old-fashioned screens impose. Give 
yourself the economy of screens that will probably last for the remainder of your 
life . . . Rolscreen your windows. But, be sure your Rolscreens are the genu- 
ine Pella-made. Their fifteen patented features and ten years of successful history 
are assurance of satisfaction-giving to a degree no other rolling screen can offer. 



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CONVENIENT 



We should recognize the truth . . . frame screens are ugly and inconvenient. 
They have no place in modern, well designed homes. Careless screening has 
stolen the beauty and convenience of too many fine windows. Rolscreens 
are the solution. They are the perfect companion of fine windows in fine 
homes , . . inconspicuous, convenient and thoroughly practical. 

Unless you have already seen genuine Rolscreens of Pella or are 
acquainted with them, you would never dream that such unusual improve- 
ments in screens were possible. Proud is the woman who can show her friends 
her Rolscreens. Enthusiastically she tells of their many superiorities over 
the old-fashioned flat type screen. 

Consider the convenience of Rolscreens of Pella . . . they need not be 
taken out for access to flower boxes or for window washing; they require no 
storing; no troublesome matching and putting up in the spring; no irksome 
taking down in the fall; no messy annual dusting, painting and repairing. 
Rolscreens give you all these advantages with any size or type of window. 



This Nuisance Ends 
with ROLSCREENS 



Gracious living demands that window design and decorative effects be in good taste and that petty 
nuisances be eliminated. How annoying it is to have the draperies mussed and torn in trying to 
remove frame screens . . . not only is it annoying . . . but expensive too. Draperies haven't much 
chance of remaining clean, unmussed or untorn where ordinary window screens are used. So con- 
sider your drapes when you choose your screens. Plans for your window treatment may be com- 
pletely upset by carelessness in selecting your window screens. With Rolscreens of Pella you 
are not in the least restricted as to the design of drapes or their fabrics. 



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PERMANENT 



Rolscreens are permanent. They are guaranteed for ten years. They in- 
corporate fourteen exclusive patented features. Rolscreens do not sag or 
bag because the screen wire is firmly locked in at the sides by guides which 
grip small lugs inserted in the edges of the wire cloth. Rolscreens are insect 
tight because they're locked in on all four sides ... no gapping edges even 
after long hard service. An accidental blow does not damage the screen wire 
... it merely disengages the lugs from the guides and rolling up the screen 
instantly replaces them. The guides operate smoothly . . . there's no binding 
or sticking. Another feature is the full floating roller ... it eliminates all 
wear on the screen cloth as it rolls and unrolls from the roller. Rolscreens 
will not rust or break into holes, being made of special Electro-plated, clean, 
clear-vision "AluminA" wire cloth, with reinforced selvages. It will far 
outlive the guarantee. You can secure all of these features only by insisting 
on Pella-made Rolscreens. 





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Secure When Open 



Rolscreens of Pella make your windows secure when open and make them safe against intrusion. 
When Rolscreens are pulled down, they automatically lock on the inside. A touch of the finger 
unlatches them and they roll up easily like a window shade. They're there for service day and 
night, fall and winter, spring and summer; whether for insect protection, for preventing drapes 
from blowing out, or for making open windows safe both from the inside and the outside. There are 
no gapping edges, no bad fitting, there is no sticking and no binding. What a sense of satisfaction 
there is in having the security of such screens . . . completely locked in at both sides as well as at top 
and bottom. Only in Rolscreens of Pella can you get all these features. 



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CONVENIENCE 



Flower boxes and awnings are conveniently accessible when your windows are equipped with 
Rolscreens. Why put up with cumbersome flat frame screens when it is so easy to have con- 
venient window screening? No take down ... no put up for window washing or storage . . . 
Rolscreens are the screens you'll love to have and to show to your friends . . . they're so 
different ... so permanent . . . so beautiful! 



Page 10 




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//,, APPEARANCE 



Beautiful windows can't look 
their best when frame screens are 
up. The clearly defined lines of 
the window panes are com- 
pletely blotted out. Notice how 
ordinary flat screens blur the 
vision and obstruct the light. 
What a bother frame screens 
are ! Always in the way for win- 
dow washing and cleaning tasks. 



FLAT FRAMED SCREENS 
SHOULD BE "OUT" 

American Architecture has improved wonderfully dur- 
ing the past twenty years. We no longer find the hideous 
porches, "ginger-bread" porticoes, fancy balustrades, 
elaborate gable decorations and huge, badly proportioned 
windows. The home of today is designed for simple 
dignity, utility and convenience and in a style that will 
be good for generations. Sad to say, we have not become 
conscious of the ugliness of flat framed screens. Careless 
screening has stolen the beauty of too many windows. 
Your architect will approve Rolscreens of Pella . . . they 
will conserve the beauty which he so carefully designs 
into your windows. 

WHAT WOULDN'T YOU GIVE 
TO BE SPARED THIS 

Screens stored in the basement or attic must be lugged 
out, washed off, repaired and painted. Then starts the 
"Chinese Puzzle" that calls for real "technique" in fitting 
screens that are just too long or just too wide while bal- 
ancing on a ladder or hanging out of a window. 

WHAT A NUISANCE! 

Quite often spring and "fly-time" is ahead of schedule. 
Frame screens have a habit of always being put up too 
late and taken down too soon. Rolscreens are ready for 
instant use any day and any season, there when you want 
them, out of the way when you don't. Insist on Pella- 
made Rolscreens . . . the standard of window-screen 
comparison. 





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ROLSCREEN 



Page 11 



FOR ANY STYLE OF ARCHITECTURE 




Since the beginning of its activities the Rolscreen Company has concentrated exclusively on 
the designing and building of Rolscreens to meet the requirements of all styles of architec- 
ture and all types of windows. Its work has been that of assisting architects and home owners 
in screening their windows efficiently and conveniently without in any way detracting from 
exterior or interior window beauty. So thoughtfully have Rolscreens of Pella been engi- 
neered that they permit complete window freedom and do not intrude or interfere with any 
desired draping arrangement. You can't get effects such as these with ordinary screens. 
Hundreds of special detailing suggestions are available. Rolscreens are sold with a 10-year 
guarantee and with the sincere pledge that each Rolscreen user must be satisfied. 

WINDOW BEAUTY IS PRESERVED . . . Rolscreens do not mar the beauty or hinder or in- 
terfere with operation of casement sash. 



Page 12 



AND FOR EVERY TYPE OF WINDOW 




No matter what the type of window . . . double hung or case- 
ment . . , wood or steel ... it can be equipped with Rolscreens 
of Pella. The fifteen exclusive patented features incorporated 
in their construction, which make them so durable and rigid 
that we guarantee them for ten years, can only be had in the 
genuine Rolscreens of Pella. Rolscreens are permanent. 
They need never be removed from the window. They roll up 
and down like a window shade. No obstructed vision when 
windows are closed. No storage space required. Rolscreens 
are thoroughly insect-tight . . . locked in on all sides. No 
gapping edges from shrinkage or bad fitting. In planning 
your home be sure to discuss Rolscreens of Pella with your 
architect. 

ROLSCREENS ARE NEATLY CONCEALED . . . Rolscreens 
allow a new freedom and a new beauty in complete screen 
protection. 







* ROLSCREENS FOR ALL TYPES OF HOMES 



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Rolscreened home of C. S. Teal, Washington, D. C. 
A. H. Sonnemann, Architect 



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Rolscreened home of Col. Robt. H. Morse, Chicago, 111. 
Zimmerman, Saxe & Zimmerman, Architects 



Page 14 



DIRECT TO CASEMENTS 




Rolscreens can be attached directly to steel casements so 
as not to interfere with sash handles and sash operators. The 
casements can be opened, closed and locked without raising 
the screen. Rolscreens have many advantages over frame 
screens as used with casements. There's no blurring of the 
vision through clear glass, there's no gaudy screen wire to 
detract from fine draperies . . . because Rolscreens are out 
of sight when the window is closed. Rolscreens don't have 
to be taken down each time windows are washed . . . there's 
easy access to awnings and flower boxes. You don't want 
screens over your windows all winter long . . . frame screens 
must be taken down for storage . . Rolscreens store them- 
selves. On the newer types of casements, Rolscreens 
utilize the screen brackets already fitted on the windows. 



MODEL 50 ROLSCREEN 




Model 50 Rolscreen meets the demand for a rolling screen 
of moderate cost that can be easily installed on the outside 
of double hung windows without alteration or fitting. This 
Model is similar in construction to Senior Rolscreens 
except that it covers only the lower half of the window. It 
eliminates the twice-a-year nuisance of putting up, taking 
down, storing, sorting, repairing and repainting. The nar- 
row and inconspicuous guides at the sides and the narrow 
bottom rail do not reduce the light and ventilating area of 
your windows. There is no taking down for window wash- 
ing. There is easy access to awnings. The same exclusive 
patented features, and the same clean, clear vision AluminA 
wire cloth as used in Senior Rolscreens are also used in 
Model 50. Banish the drudgery of old-fashioned window 
screens! 



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WHAT ARCHITECTS SAY 



This early American type home was designed and built by Mr. Leslie I. Nichols, Architect, 
for his own use. Mr. Nichols makes an interesting comment . . . He says . . . "The old type 
wooden screens set on the outside of the window entirely conceals the window, hiding the 
beauty of the panelled divisions. Wooden screens set on the outside couldn't be used for 
this house. Therefore, the screens must be set inside. Could a wooden screen be used satis- 
factorily inside? It is a known fact that it can't. The answer was a rolling type screen. 
The beauty of the windows, both inside and out, has been preserved in the only way possible, 
consistent with the most improved method of screening. This house is just as charming 
and lovely as its prototype." 



ALFRED A. HAHN 

Toledo, Ohio 

"Found Rolscreens satisfactory in every re- 
spect. The savings on 1,200 openings is very 
attractive. We give our unqualified endorse- 
ment to your equipment." 

C MELVIN FRANK 

Columbus, Ohio 

"After three years of daily observation I find 
Rolscreens to be one of the chief comforts 
in the home. Your guarantee has been given 
in a manner most pleasing." 

J. WINTHROP WOLCOTT 

Baltimore, Maryland 

"I am 101 per cent sold on Rolscreens . . . no 
storing, hanging or repainting. I appreciate 
the close attention you give to each in- 
stallation" 

ELMER E. NIEMAN 
Colorado Springs, Colorado 

"Used Rolscreens in what is the finest house 

in Colorado Springs and have always found 

them very satisfactory." 



EARL K. BISHOP 

Perry & Bishop, New Britain, Connecticut 

"Have installed Rolscreens on every residence 
job since 1927, and have yet to hear of a 
single removal. Using them on both case- 
ment and double hung windows satisfac- 
torily." 



WESLEY LESHER BLITHE 

Philadelphia, Pennsylvania 

"It is a pleasure to have a necessary adjunct 
concealed without detracting from an 
architectural feature, yet ready for instant 



A. H. SONNEMANN 

Washington, D. C. 

"Rolscreens are installed in a number of Ken- 
wood homes and give excellent service. The 
first were installed over three years ago and 
work perfectly without adjustment or re- 
pairs of any kind" 



Page 16 



WHAT HOME OWNERS SAY 



When selecting your screens, insist they be genuine Rolscreens of Pella ... the screens thought- 
fully designed and engineered in behalf of beautiful windows. Rolscreens are fully guaran- 
teed . . . having incorporated in them fifteen exclusive patented features which insure many 
years of satisfactory service at a surprisingly low cost. Below we quote from a few of the 
thousands of letters we have received from enthusiastic Rolscreen users. 



MR. L. E. BLOCK 
Germantown, Pennsylvania 

"Rolscreens giving good service. Finest 
thing in my house." 
MR. JOHN JANERI 
San Diego, California 

rf The Rolscreens work perfectly. They 
are wonderful" 
MR. H. R. CORBETT 
Chicago, Illinois 

"Giving satisfactory service for seven 
years. Work perfectly." 
MR. A. L. HANOVER 
Nashville, Tennessee 

"Have proven satisfactory and I recom- 
mend them." 
MR. J. H. BRIGGS 
Chicago, Illinois 

"Rolscreens very satisfactory. Would 
order them again." 



MR. O. S. WOLFE 
Rochester, New York 

"Wonderful satisfaction. Would omit 
many things but not Rolscreens." 

MR. KENNETH M. STEVENS 
Detroit, Michigan 

"For their beauty, I would not build 
another home without them." 
MR. H. G. FRANTZ 
Salida, Colorado 

"In winter give protection and prevent 
soiling drapes." 

MR. J. H. McNABB 
Chicago, Illinois 

"Rolscreens a real economy. Would 
have nothing else for ivindows." 

MR. W. H. McKAY 
Syracuse, New York 
"Best investment I ever made." 




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HOME OWNERS TESTIFY TO ROLSCREENS 



BEAUTY 

MR. J. A. PARKS 
Washington, D. C. 

"Does not detract from architectural treatment 
of windows/' 

MR. J. H. ETTER 

San Francisco, California 

rr Do not spoil the beauty of the windows." 

MR. J. H. HAHN 
Cincinnati, Ohio 

"Unusually neat in appearance/' 

MR. WESLEY L. BLITHE 
Philadelphia, Pennsylvania 

"Rolscreens give utility without detracting 
from the architectural features." 

MR, THOS. K. WINDHAM 

Atlanta, Georgia 

"We are delighted with the appearance of the 
screens" 

CONVENIENCE 

MR. A. T. SHARP 
Kansas City, Missouri 

"Four years without a particle of trouble. Big 
convenience." 

MR. C W. ARNUM 
River Forest, Illinois 

"Rolscreens save time, work and worry" 

MR. J. W. ESSWEIN 
Brooklyn, New York 

"Rolscreens mean convenience with economy" 

MR. F. C. CASPER 
Evanston, Illinois 

"Indispensable for convenience and service" 

MR. J. H. COLLIER 
Washington, D. C. 

"So conveniently out of sight when not in use." 

MR. G. P. MOUGEY 
Cincinnati, Ohio 

"For four years Rolscreens have been a real pleas- 
ure and convenience." 

MR. L. N. STAFFELBACH 
Chicago, Illinois 

"Rolscreens are ideal. Convenience without 
usual bother of painting, repairing and in- 
stalling" 

ECONOMY 

MR. J. K. TAUERMAN 
Ft. Dodge, Iowa 

"In five years never spent a penny." 

MR. R. J. CURTIS 

Philadelphia, Pennsylvania 

"Rolscreens are very inexpensive." 



DR. A. B. LANDRUM 
Columbus, Ohio 

"No expense or upkeep since installed." 

MR. L. REGNER 

San Mateo, California 

"People should prefer Rolscreens at any price " 

MR. FRANK B. MILLER 
Chicago, Illinois 

"A real economy in the saving of labor" 

MR. H. A. O'DELL 
Detroit, Michigan 

"Am delighted with Rolscreens after five years 
of use. A good investment." 

SERVICE 

MR. F. C. PEOLI 
Tudor City, New York 

"No other can take their place in service and 
convenience" 

DR. W. E. NEWCOMB 

Cleveland, Ohio 

"Four years and still functioning perfectly" 

MR. SAM COWAN 
Oklahoma City, Oklahoma 

"Rolscreens are serviceable, convenient and dur- 
able." 

MR. P. W. KNEFELY 
Baltimore, Maryland 

"Giving entire satisfaction. Would not do with- 
out Rolscreens" 

MR. SIDNEY RICE 
Indianapolis, Indiana 

"I am well satisfied with the service and would 
recommend them to anyone" 

SAFETY 

MR. S. V. SEDDON 

San Francisco, California 

"Rolscreens keep my small daughter from fall- 
ing from window" 

MR. C. A. GARLAND 
Media, Pennsylvania 

"Rolscreens give a feeling of security at night " 

MR. H. F. CONKLIN 
Albany, New York 

"Prowlers prevented from entering home during 
absence, thanks to Rolscreens." 

MR. D. A. WOODCOCK 
New York, New York 

"Give protection to our children's bedroom at 
night." 

MRS. W. E. MARQUAM 
Hinsdale, Illinois 

"Rolscreens a great convenience and safety dur- 
ing spring and fall cleaning." 



Page 18 



REPRESENTATIVE ROLSCREEN INSTALLATIONS 



RESIDENCES 

Thomas Meighan Winter Home, Newport 
Richey, Fla. 

Thomas Meighan Summer Home, Great 
Neck, L. I., New York 

Reynoldswood, J. G. Ralston, Pres. Reynolds 

Wire Company, Dixon, 111. 
Salisbury Place, Carl Weeks, Pres. Armand 

Company, Des Moines, Iowa 
T. J. Maytag, The Maytag Co., Newton, la. 
George -Morrell, John Morrell & Co., Inc., 

Ottumwa, Iowa 
Wilbur Brucker, Michigan State Attorney 

General, Saginaw, Mich. 
Major Gen. J. F. O'Ryan, Comm. 27th Div. 

World War, Mt. Kisco, N. Y. 
Louis Stotfdard, Int. Polo Player, Westbury, 

L. I., New York 
John D. Rockefeller, Ormond Beach, Fla. 
J. W. Hubbell, Financier, Des Moines, Iowa 
Governor's Mansion, Oklahoma City, Okla. 
Bruce Barton, Author, Foxboro, Mass. 
Arnold Lenz, Mgr. Chevrolet Motor Co., 

Saginaw, Mich. 

Arthur Schupp, Gen. Mgr. A. F. Bartlett 
Co., Saginaw, Mich. 

Harvey T. Woodruff, "Help, Help!" Lino- 
type Editor, Chicago Tribune, Evanston, 
Illinois 

Capt. W. G. Roper, Atlanta, Ga. 

Albert Stickley, Stickley Bros. Furniture 

Mfg. Co., Stickley, Mich. 
Jack Sharkey, Chestnut Hill, Mass. 
J. W. Studebaker, Supt. D. M. Schools, Des 

Moines, Iowa 

Mr. Kuebler, Pres. Uniflow Mfg. Co., Erie, 
Pennsylvania 

Wm. A. Ready, Pres. Ames Shovel & Tool 
Co., Brookline, Mass. 

G. D. Moore, Vice Pres. Ohio - Chevrolet 
Motor Car, Toledo, Ohio 

Wm. Laughlin, Mayor Niagara Falls, Ni- 
agara Falls, New York 

Geo. S. Parker, Pres. Parker Pen Co., Mil- 
waukee, Wis. 

Ken Hubbard, ABE MARTIN, Indianapolis, 
Indiana 

G. B. Everitt, Pres. Montgomery Ward & 
Co., Winnetka, III. 

C. R. Sheaffer of Sheaffer Pen Co., Ft. Madi- 
son, Iowa 

W. A. Sheaffer of Sheaffer Pen Co., Ft. Madi- 
son, Iowa 

Ralph B. Ives, Pres. Aetna Ins. Co., Hart- 
ford, Conn. 

A. L. Blakeslee, Senior Architect of the 
Treasury, Woodside, Md. 

Geo. E. Clark, Section Chief in Navy Dept. 
Bureau of Yards & Docks, Washington, 
D. C. 

Gen. Fisher, Head of Medical School of 
Walter Reed Hospital, Rosslyn, Va. 

G. H. Mosby, Pres. Konjola Mfg. Co., Cin- 
cinnati, Ohio 

Walter P. Chrysler, Pres. Chrysler Corp. 
Hunting Lodge, Cambridge, Md. 

H. H. Seaman, Director Nash Motor Co., 
Milwaukee, Wisconsin 



Ralph Rollins, Rollins Hosiery Mills, Des 

Moines, Iowa 
Frederick C. Hubbell, Des Moines, Iowa 
Freda Maytag Sparey (Broadmoor) Colo- 
rado Springs, Colo. 
Henry Nollen, Pres. Equitable Life Ins. Co., 

Des Moines, Iowa 
A. I. Jones, Pres. U. S. Register Co., Battle 

Creek, Mich. 
E. L. Pemberton, Pres. Pemberton Steel Co., 

Scarsdale, New York 
Powell Crosley Jr„ Pres. Crosley Radio 

Corp., Sarasota, Fla. 
Dr. Isaac Jones, Los Angeles, Calif. 
G. A. Voute, Woodside, Calif. 
Mrs. Herbert L. Satterlee, Greenwich, Conn. 
A. G. Herrmann, Washington, D. C. 
Wm. Luer, Alton, Illinois 
H. F. Luer, Alton, Illinois 
Dr. J. A. Pape, Chicago, Illinois 
Edison Dick, Lake Forest, Illinois 
E. K. Welles, Lake Forest, Illinois 
Meridith Nicholson, Author, Indianapolis, 

Indiana 
Eli Lilly, Vice Pres. Eli Lilly Company, 

Indianapolis, Indiana 
John S. Wright, Eli Lilly Company, Indian- 
apolis, Indiana 
Ralph Showalter, Eli Lilly Company, Indian- 
apolis, Indiana 
Ed Swanson, Eli Lilly Company, Indianapo- 
lis, Indiana 
J. P. Scott, Eli Lilly Company, Indianapolis, 

Indiana 
H. S. Noel, Eli Lilly Company, Indianapolis, 

Indiana 
Woods Caperton, Eli Lilly Company, Car- 

mel, Indiana 
Herman Teetor, Perfect Circle Company, 

Hagerstown, Indiana 
Donald Teetor, Perfect Circle Company, 

Hagerstown, Indiana 
Lothair Teetor, Perfect Circle Company, 

Hagerstown, Indiana 
Parsonage, St. Paul's Evangelical Church, 
Terre Haute, Indiana 

D. Kruidenier, Des Moines, Iowa 
Gardner Cowles, Des Moines, Iowa 
Prof. Edward Bartow, Iowa City, Iowa 
Dr. R. W. Wood, Newton, Iowa 
Max Roth, Ottumwa, Iowa 

Robert Foster, John Morrell and Company, 

Ottumwa, Iowa 
Geo. P. Spates, Baltimore, Maryland 
Dr. W. B. Clemson, Baltimore, Maryland 

E. A. Pessagno, Chevy Chase, Maryland 
E. A. Pessagno, Kenwood, Maryland 

John Charles Thomas, Metropolitan Opera 

Company, Easton, Maryland 
Karl O. Sonnemann, Chevy Chase, Maryland 
Dr. W. Jenkins, Beverly, Mass. 
Richard M. Cameron, Esq., Concord, Mass. 
Edward Davis, North Adams, Mass. 
Mrs. Wm. Formean, Norwood, Mass. 
Dr. Charles Furcolo, Springfield, Mass. 
Mrs. C. C. Griswold, Stockbridge, Mass. 
Dr. L. C. DeRose, Wilbraham, Mass. 
J. G. Gosling, Sturgis, Mich. 
Earle Brown, Minneapolis, Minn. 



Charles Truitt, Kirksville, Mo. 
Fred Halter, St. Louis, Mo. 
E. S. Sands, Webster Groves, Mo. 
John Phillipich, Closter, N. J. 
Peter Pasquale, Englewood, N. J. 

E. W. Conover, Hopewell, N. J. 
Bancroft Gherardi, Short Hills, N. J. 

Dr. L. Crawford Russell, South Orange, 

N. J. 
Mayer Berman, South Orange, N. J. 
Edward J. O'Connell, Albany, N. Y. 
Davis Smurl, Albany, New York 
Eugene F. Hord, Armonk, New York 
Vincent Riggio, American Tobacco Com- 
pany, Chappaqua, New York 

F. E. Barbour, Vice Pres. Beechnut Packing 
Company, Canada Lake, New York 

Major Gen. W. D. Connor, West Point, New 

York 
M. C. Barry, Rochester, New York 
Mrs. Alice Krinovitz, Saranac Lake, N. Y. 
R. W. Barnwell, Burlington, North Carolina 
Dr. Lee Good, Westwood, Cincinnati, Ohio 
Dr. S. H. Schriver, Cincinnati, Ohio 
Hon, Wm. A. McConnell, Beaver, Pa. 
Lady Virginia B. Thornton, Bowmansdale, 

Pennsylvania 
Dr. A. W. Samueli, Philadelphia, Pa. 
A. Atwater Kent, Sugartown, Pennsylvania 
Dr. J. Brunn, Swathmore, Pennsylvania 
Lt. Col. Harper, Falls Church, Virginia 

MODEL HOMES 

Register and Tribune Model Home, Des 
Moines, Iowa (1933) 

Fullerton Guest House, Minneapolis, Minn. 

Brick House, Century of Progress Exposi- 
tion, Chicago, Illinois 

FOREIGN RESIDENCES 

R. O. Sweezey, Kingston, Ontario 
Harry Oaks, Niagara Falls, Ontario 
G. Bromsgrove, Montreal 
A. Lindner, Habana, Cuba 
Du Pont, Habana, Cuba 
Rafael De Cardenas, Habana, Cuba 
Phillips Gossler, Nassau, Bahama Islands 
Paul Marcus, Schoneberg, Berlin, Germany 
Princess Di San Faustino, Rapello, Italy 
Potash Importing Corp. of America, Jugo 
Slavia 

Compania Carmeta, Montevideo, Uruguay 
Mrs. C. W. Blegen, Athens, Greece 
Hernandez Larguia, Buenos Aires, Argentine 
E. A. De la Rose, Barranquilla, Colombia 
A. B. De Haan, Haarlem, Netherlands 
P. T. Volker, Sliedrecht, Netherlands 
A. J. M. Goudriaan, Rotterdam, Netherlands 
Mr. Brun, Mgr. National City Bank, Yoko- 
hama, Japan 
Child Residence, Yokohama, Japan 
Mr. Osawa, Yokohama, Japan 
Mr. Otera, Mikage, Japan 
Mr. Hasegawa, Osaka, Japan 
Mr. Sasaki, Kobe, Japan 
Prince Li, Tokyo, Japan 
Prince Takamatsu, 3rd son of Emperor, 

Yokohama, Japan 
Premier Tanaka, Yokohama, Japan 
Vice Count Mayeda, Yokohama, Japan 
Dr. Momose, Osaka, Japan 



Page 19 



ROL SCREEN CONSTRUCTION 



Standard Type 



In its engineering activities the Rolscreen Company has always held to the fundamental principles that 
Rolscreens must be easy to operate and easy to install, and of such rigid and durable construction that 
they will give many years of trouble-proof service under most strenuous conditions. Those features which 
have made Rolscreens a really practical rolling window screen and have led to their adoption by thousands 
of owners, builders and architects all over the world, are exclusive and patented. 

Rolscreens are built in standard stock sizes to fit all openings from 10" to 61" wide, and up to 120" 
high, and are carried in stock ready for immediate shipment. 



ROLSCREEN FEATURES . . . GUIDES . . . (Numerals refer to 
features pointed out in cut-away illustration of Rolscreen Con- 
struction.) 

The Rolscreen guides (1) grip lugs (2) fastened in the selvages 
of the screen wire and prevent its sagging and bagging. Slotted holes 
in the attaching flanges allow the guides to adjust themselves in case 
of swelling or shrinking of the woodwork. Blocks on the ends of the 
operating bar (8) are frictionally engaged in the guides. This fric- 
tional engagement prevents the cross bar tilting and regulates the 
action of the screen preventing its flying to the top when released. 
When installing Rolscreens, the operating bar, as it is drawn through 
the guides, acts as a template and automatically adjusts the guides to 
the opening. Lips at the upper ends of the guides co-acting with the 
housing, assure accurate installation. The guides are very incon- 
spicuous . . . the only part exposed being a bead the size of a pencil. 
A specially designed groove along the jaws of the guides prevents 
paint entering and binding the screens when redecorating them. 



ROLSCREENS ARE INDESTRUCTIBLE 

to stand up under hard service. If 
the screen wire receives a blow hard 
enough to tear or bag the ordinary 
screen, the lugs (2) in the selvages 
of the cloth are released from the 
guides (1) without injuring the 
wire. Upon pushing the entire re- 
leased edge to the outside and rais- 
ing the screen its full length, it 
will realign itself by riding over the 
cut-away back side of the guide 
(3) and will be automatically re- 
entered and re-stretched when the 
screen is lowered. 



Rolscreens are built 




THE ROLLER ASSEMBLY . . . The roller (4), onto which the 
screen wire is soldered, together with the spring inside, is built in the 
Rolscreen factory. The springs are coiled out of extra heavy oil- 
tempered wire on automatic machines. The entire assembly is very 
simple and durable and cannot give trouble. 

THE HOUSING . . . The Rolscreen housing is electrically welded 
and of very sturdy construction. Recessed ends (6) reinforce it and 
make it rigid. The standard housing is 2%" square. For openings 
less than 52" high, a 2/ 8 " housing may be used. For openings over 
84" high, a 27s" housing must be used. 

All of the metal parts of Rolscreens, the housing, guides, and 
operating bar, are constructed of lead-coated terne-plate, which offers 
a perfect bond for paint. 

THE FLOATING ROLLER ... A special feature of Rolscreens is 
the patented "floating" roller (*)■ As the screen lowers and the 
roll of screen cloth grows smaller, the entire roller assembly auto- 
matically moves forward. The screen wire cannot drag on the lower 
edge of the housing and cannot wear out. 



^ 






SCREEN CLOTH . . . The screen cloth (7) is double-lifed, rust- 
proofed, triple selvaged AluminA, especially woven and processed 
for Rolscreens. It is a clean grey color and almost invisible. It has 
great tensile strength, it is rigid and is built up of materials that are 
guaranteed not to break or crack under continuous flexing. The 
mesh is perfect, sixteen strands to the inch. This is an ideal weave. 
It keeps out the smallest insects, yet allows maximum visibility and 
ventilation. 

METAL PARTS . . . The metal parts of Rolscreens are 
manufactured from lead coated terne-plate. This metal 
provides a perfect surface for paint, for Rolscreens are 
usually to be painted after they are installed so as to 
harmonize with surrounding trim. If the screens are not 
to be immediately painted, they can be prime coated at 
the factory for a very small charge. Or they can be 
completely finished in fine enamel at a nominal cost. 
LATCHES . . . When lowered, Rolscreens are automati- 
cally locked on the window sill by positive latches (9) 
which are perfectly adjustable and can be unlocked only 
from the inside. No attachments to mar beautiful sills. 

Mechanical Features 

1. Rolscreen guide . . . Laterally adjustable, paint 
proof slide channel. 

2. Rolscreen lug in edge of screen cloth. 

3. Rolscreen automatic re-entry feature. 

4. Rolscreen roller assembly. 

5. Rolscreen floating roller. 

6. Rolscreen recessed housing and welded construc- 
tion. 

7. Rolscreen practically invisible cloth. 

8. Friction block (frictionally controlled operation). 

9. Automatic fully adjustable latch. 



Page 20 



ROLSCREEN CONSTRUCTION 



DeLuxe Type 



In designing the DeLuxe Heavy Duty Type Rolscreen, it was the purpose of the Rol- 
screen Company to build the very best rolling screen that engineering genius and modern 
manufacturing facilities could achieve. In addition to all of the exclusive patented fea- 
tures incorporated in the Standard Rolscreen assembly ... the patented guide con- 
struction, lugs holding the screen cloth in the guides, automatic re-entry of screen cloth 
into the guides, f rictional control of the operation of the screen, the floating roller, clear 
vision double-lif ed AluminA screen cloth, and automatic lever type fully adjustable latches 
. . . three important features are added, a roller mounted on ball bearings, a heavy duty 
operating bar and a resilient rubberized sill contact. 



Three Added 
Features 

10 — Ball bearings 
mounted in each 
end of the roller 
assembly. They 
insure long service 
and easy operation. 

11 — Heavy rigid 
operating bar . . . 
reinforced Deluxe 
Type with resili- 
ent rubberized felt 
sill contact, insur- 
ing perfect clos- 
ure between oper- 
ating bar and sill 
. . . attached so 
as to be easily re- 
placeable. 




ROLSCREEN MOUNTINGS 



FRICTION ANGLES 

Friction angles provide a simple means 
for mounting Rolscreens without spe- 
cial fitting or cutting the wood trim. 
They support the screen housing and 
frictionally hold the Rolscreen guides. 
They are made in varying depths as 
shown on back page, so that standard 
stock size Rolscreens can be fitted into 
all fractional inch width openings. 



PLASTER CHANNELS 

Where there is to be no wood trim 
around the windows and the plaster is 
to be brought around the jamb directly 
into the sash, Rolscreens can be in- 
stalled by setting plaster channels on the 
rough jambs so that they will be im- 
bedded in the plaster. A removable filler 
cap supports the Rolscreen housing and 
provides for insertion or removal of the 
screen assembly. 



ROLSCREEN GUARANTEE . . . KoLsctLEENi are guaranteed 

against defects in workmanship and material for a ten-year period. A 
new screen will be furnished free of charge for any failing under this 
guarantee. This does not cover damage or abuse to the screen or any other 
condition beyond the normal control of the manufacturer. 



Spring 

Tension 

Adjuster 

12 — Rol screen's 
newest and most 
outstanding de- 
velopment is the 
Spring Tension 
Adjuster. With a 
ratchet screw 
driver and socket 
wrench tension 
can be instantly 
increased or de- 
creased without 
disturbing screen. 



Friction Angle 



o 

CO 

O 

25 



Plaster Channel 



Page 21 





THAT FINAL TOUCH OF ELEGANCE 

'ella Venetians IP^uwJla 

FOR YOUR WINDOWS 

Whether your decorative motif be Modern or Early American, 
French Provincial or Georgian, Pella Venetian Blinds fit in 
perfectly with your window draping effects. They are the ideal 
window shade equipment . . . they give you perfect control of 
lighting and ventilation . . . just the light to suit the mood . . . 
a light of soft mellowness during hours of rest and relaxation 
. . . full radiance when you are genial and active. For seclusion 
they give complete shading day or night. 

Decorative possibilities are unlimited . . . color combinations 
in delicate tints may be selected for simple dignity and quiet 
harmony ... or striking color combinations in tapes and slats 
to suit the tastes of the moderns. 



Page 22 



PELLfl 



Uevieti 




tan, 



Beauty Predominates . . . 
Mechanics are Concealed 

THAT MAKES THEM DIFFERENT 



"ELIMINATE all unsightly brackets! ELIMINATE the tilting bar! ELIMI- 
NATE the light lines between the head member and the blind slats! Work it 
out so that the nesting of slats is perfect and compact when the blind is raised! 
Make the blind easy to tilt I Make it hold its tilt in any position! Make it close 
perfectly! Make it lock without tying! Make it operate easily! Eliminate cord 
wear!" Those were the instructions to the engineering department of the 
Rolscreen Company when it was decided to offer a Venetian Blind through its 
sales representatives. 

"Work out a new decorative effect! Work out new and striking color schemes! 
Make Pella Venetian Blinds beautiful!" Those were the instructions to the depart- 
ment in charge of decorative schemes. 

The result is an achievement of which we are proud . . . it's the amazing 
accomplishment of each of these objectives. We have developed a product that is 
a fitting companion to Rolscreens; that incorporates nine exclusive features. 
It is a blind that is really different. 



9 OUTSTANDING 




Gone are the unsightly brackets! Gone is the tilting bar! Gone are the 
light lines! Gone is the bunglesome bundling of slats! Gone is the difficult 
tilting! Gone is the slip of the tilting arrangement! Gone are the peek- 
holes between the slats! Gone is the bothersome tying of cords. Gone is 
the cord-wear and replacement of cords! 



DECORATIVE EFFECTS . . THEY'RE GORGEOUS! . . . They're new 
and exclusive . . . worked out by Rolscreen! Just a few suggestions! 
Slats silver with red edges and black tapes; slats light green with peach 
colored edges and black tapes; slats tan with Indian Orange edges and 
brown tapes; slats gold with black edges and green tapes! These as well as 
the more conventional colors . . . shades of cream and gray. Now, in addition to 
offering controlled lighting and ventilation, we offer a blind that appeals exactly 
to those discriminating home owners, architects and interior decorators whose 
delicate sense of beauty is jarred by crude mechanical devices injected into care- 
fully planned window effects. Completely refined in every detail . . . that's the 
Venetian Blind by Rolscreen Company. 

COMPARE PELLA VENETIAN BLINDS . . . Compare with Venetian Blinds as 
you know them. Note how nearly the slats nest. Note that there are no unsightly 
brackets, no light lines, no bothersome tying of cords. They are automatically 
locked in any position to any degree of tilt without wearing of cords. Bundle size 
is reduced 20%. There are no slats cut short to make room for brackets. All 
tilting mechanism is concealed in a small compact metal housing and beauty and 
symmetry predominate. 




PELLA VENETIAN BLINDS 
modem in mechanical perfection and unmarred beauty 



ROLSCREEN 



Page 23 




</ 



& 

^ 

Y 



Rolscreen s are guaranteed against defects in workmanship 
or material for a ten year period. A new screen will be fur- 
nished free of charge for any failing under this guarantee. This 
does not cover damage or abuse to the screen or any other 
condition beyond the normal control of the manufacturer. 



S 



The hidden values received by Rolscreen owners are based 
upon the policy of the company to build a product of marked 
excellence, represented truthfully, and to follow every in- 
stallation with interest and a pledge of satisfaction. Prompt 
and competent service is available everywhere through an 
organization of exclusive Rolscreen offices and five hundred 
dealers . . . co-ordinated by efficient factory co-operation. 



It is easy to buy ROLSCREENS and Pella Blinds. Mail this coupon 
to Pella. We'll refer it to a dealer near you who'll be anxious to 
serve — no obligation. 




< 

<* 
& 



Date_ 



ROLSCREEN COMPANY, Pella, Iowa: 

Will you have your nearest representative call (Date) 

at (A. M.) (P. M.) to submit Estimate on 



Rolscreens □ Pella Venetian Blinds □ for approximately 



(Number) 



windows. It is understood that this places me under no obligation. 

WE HAVE . . . OUR NAME AND ADDRESS IS 

|~~I New home under construction. . 

l~] Home already built. 

I~~l Double Hung Windows. 

I~~l Wood Casements. 

□ Steel Casements. Telephone No 



Have your architect specify 
ROLSCREENS and Pella Blinds . . 
he has complete information in his 
Sweet's Catalogue files, and in- 
sist that your contractor purchase 
genuine Rolscreen Company 
products. 



Page 24 



ROLSCREEN DISTRIBUTORS 



I 



ALBANY, N. Y. 

L. * S. Sales Corp., 
271 Washington Ave. 

ASHEVILLE, N. C 

S. R, Goldman, Public Service Bide. 

ATLANTA, GA. 

R. S. Van Fleet, 

591 Edgewood Ave. S. S. 

BALTIMORE, MD. 

Rolscreen Co., 12 W. Madiaon St 

BIRMINGHAM, ALA. 
J. F. Day, 102 N. 17th St. 

BOSTON, MASS. 

Rolscreen Co., 751 Little Bid*. 

BUFFALO, N. Y. 
Niagara Metal W. S. Co., 
37 W. Tupper St. 

CHARLOTTE, N. C. 
Boat Bldg. Equip. Cc% Inc., 
914 E. 4th St. 

CHICAGO, ILL. 

Rolscreen Co., 307 N. Michigan Ave. 

CINCINNATI, OHIO 
Ed. G. Pick, 2356 Park Ave. 

CLEVELAND, OHIO 

Rolscreen Co., 

2353 Northland, Lakewood 

COLUMBUS, GA. 

J. E. Passmore, P. O. Box 63 

COLUMBUS, OHIO 

H. S. Sterner, 1535 Menlo Place 

DALLAS, TEXAS 
Universal Bldg. Prods. Co., 
2200 Cedar Springs Ave. 

DAYTON, OHIO 

J. M. Kemper, 653 Reibold Bldg. 

DENVER, COLO. 

United Materials Co., 1122 Broadway 

DES MOINES, IOWA 
Rolscreen Co., 510 — 15th St. 

DETROIT, MICH. 

Detroit Rolscreen Co., 

800 Washington Blvd. Bldg. 

DULUTH, MINN. 

Axel Johnson, 817 East Blvd. 

EVANSVILLE, IND. 

V J. Schneider, 407 Reis Ave. 

JRAND RAPIDS, MICH. 
G. R. Screen Co., 419 Murray Bldg. 



GREENSBORO, N. C. 
McClamroch Co^ 304 S. Davie St. 

HARRISBURG, PA. 
Harrisburg Metal W. S. Co., 
1517 Allison St. 

HARTFORD, CONN. 

L. R. Smith, 

108 Whitman Ave., W. Hartford 

HELENA, MONT. 

Raymond C, Grant, 634 Mound St. 

HOLYOKE, MASS. 

Geo. H. Lane, 20 Gilman St. 

HOUSTON, TEXAS 

M. S. Lehman, 

340 Merch. & Mfrs. Bldg. 

HUNTINGTON, W. VA. 
Mead Equipment Co., 
First National Bank Bldg. 

INDIANAPOLIS, IND. 
Rolscreen Co., 725 Northview Ave. 

JACKSONVILLE, FLA. 
Geo. P. Coyle, 1023 Lark St. 

JOHNSON CITY, TENN, 

E. A. Lancaster, Jr., 

Roan Street at Fonde Circle 

JOHNSTOWN, PA. 

John W. Walters Co., 407 Lincoln St. 

KANSAS CITY, MO. 
Rolscreen Co., 21 E. 30th St. 

KEARNEY, NEBR. 
Ray O. Bissell, Box 179 

LANSING, MICH. 

H. O. Brouwer, 316 Rumsey St. 

LEXINGTON, KY. 

I. H. Stern, 267 E. Main St 

LOS ANGELES, CALIF. 
Chas. H. Lentz, 1367 E. 17th St 

LOUISVILLE, KY. 

Overhead Door Co., 107 S. 4th St 

MIAMI, FLA. 

Miami Metal W. S. Co., 

1136 N. E. 2nd Ave. 

MILWAUKEE, WIS. 
E. T. Ver Halen, Inc., 
2401 N. Maryland Ave. 

MINNEAPOLIS, MINN. 

H-J Bldg. Spec. Co., Plymouth Bldg. 

MEMPHIS, TENN. 
Superior Floor St Screen Co^ 
1584 Union St 

NEW ORLEANS, LA. 

Marc Antony, 1716 St Charles Ave. 



NEW YORK, N. Y. 
Rolscreen Co., 103 Park Ave. 

PEORIA, ILL. 

W. R. Thomsen, 511 Lehman Bldg. 

PHILADELPHIA, PA. 
Rolscreen Co., 2202 Chestnut St 

PHOENIX, ARIZ. 
Baker-Thomas Co., 300 S. 12th St. 

PITTSBURGH, PA. 

E. K. Geyser Co„ 200 Cedar Hurst Ave. 

PORTLAND, ORE. 
Allen-Jenkins Co., 131 S. W. 4th St 

ROANOKE, VA. 
Roanoke Eng. Sales Co., 
State & City Bank 



ROCHESTER, N. Y. 
Rolscreen Co., 703 Temple Bldg. 

ROCKFORD, ILL. 

Robt A. Gibson, 428 — 7th St 

RICHMOND, VA. 
Monarch-Hawkins Co., 1501 Sledd 3t 

SALT LAKE CITY, UTAH 
Rawson Co., 536 S. State St 

SAN FRANCISCO, CALIF. 
H. E. Root, 1865 California St 

SOUTH BEND, IND. 

C. L. Hudson, 806 Woodside St 

SCRANTON, PA. 

E. G. Boland, 

517 Burke St., Dunmore, Pa. 

ST. LOUIS, MO. 

Rolscreen Co., 455 Paul Brown Bldg. 

ST. PETERSBURG, FLA. 

E. L. March, 303 Third Ave^ N. 

SYRACUSE, N. Y. 

Rolscreen Co., 409 E. Jefferson St 

TOLEDO, OHIO 

Anderson & Krapp, 916 Summit St 

TULSA, OKLA. 

Rolscreen Co., 744 N. Atlanta St 

WASHINGTON, D. C 
Rolscreen Co., 1427 Eye St N. W. 

WICHITA, KANS. 

Jackson- Walker Fuel & Mat Co, 

622 E. Murdock Ave. 

WILLIAMSPORT, PA. 
Niagara Metal W. S. Co., 
1122 Mulberry St. 



.TRADE MARK 

OF PEL LA